In terms of staging, the photography in this catalog makes a move toward the more fashion-forward J. Crew of 2009-2010. There are more pensive expressions from the models, replacing the plainspoken, frontal smiles from previous catalogs.
|March 2008 pg. 6|
|Introducing the Town Coat Fall 2007 pg. 14|
Action poses common in high-fashion photoshoots, such as capturing the models in mid-jump, are more prominent. Studio shots with a dimensionless white background are gone and stay largely absent in future catalogs as well. Now, the studio backdrop shows shadows and depth.
|March 2008 pg. 44|
The clothing styles, however, retain preppy tropes, such as madras, grosgrain ribbon, terry, polos (with critter collars), and argyle. Colors continue to be bold and primary.
|March 2008 pg. 75|
Some of the jewelry from this era is brought back in either modified or identical form in Spring and Summer 2012.
|March 2008 pg. 53|
|Double Strand Resin-Link Frog Necklace, Spring 2012|
Sixties-inspired swing silhouettes were popular more broadly in fashion at this time, and are reflected in J. Crew's offerings.
|March 2008 pg. 40|
Some of the first hints of the slightly off-kilter, lushly contrasted styling achieved by adding men's pieces that become prevalent in 2010 make their first appearances here.
|March 2008 pg. 50|
|April 2010 pg. 2. Styling with men's boxer shorts|